Protecting your products from the effects of static damage begins by understanding the key concepts involved in electrostatics and Electrostatic Discharge. This is Part 1 of a six-part series on The Fundamentals of Electrostatic Discharge (ESD), 2010. It addresses the impact of ESD productivity and product reliability. The ESD fundamentals were first developed in 2001 by the ESD Association. In Part 1: An Introduction to ESD; the basics of electrostatic charge, discharge, types of failures, ESD events, and device sensitivity are discussed.