Perceived cost barriers to improving product safety are unfounded, indicates new independent global research released today by TÜV SÜD, one of the world’s leading providers of testing, inspection and certification services. The study, named the TÜV SÜD Safety Gauge, to the contrary suggests that escalating consumer demand coupled with substantial annual recall costs, mean investing in enhanced product safety should not only improve consumer wellbeing but drive commercial success. The research is the first to investigate product safety practices alongside consumer attitudes and experiences in the consumer electronics, children’s products, and food sectors.
The research was undertaken in the United States, the United Kingdom, China, India, and Japan – markets that represent almost half (47%) of worldwide Gross Domestic Product. It included surveys of more than 5,000 consumers and 500 management-level employees in manufacturers, distributors and retailers that operate in the food and beverage, children’s products and consumer electronics industries.
For more information on the study, visit www.tuv-sud.com/safetygauge.