Twist isn’t the only light bulb with a speaker, but it’s one of the first and it could be the best. Similar products use Bluetooth to pair devices, but Twist uses Apple’s AirPlay technology to stream music through a Wi-Fi connection. The LED bulbs, which last up to 15 years, automatically adjust from a cool blue to a warm yellow throughout the day to resemble natural daylight. The best feature is Twist’s simplicity. To install the device, users just screw it into an existing light socket and use an app for the initial setup.
The company is working on a few improvements—making the device Android-compatible, or adding the ability to set a schedule for the lights, for example—but Springer plans to keep the no-frills design a top priority. “Motion sensors and leak detectors don’t matter to me,” he told Macworld. “Apartments and renters have very different demands.” A starter pack with two LED bulbs, a speaker bulb, and a handheld dimmer switch costs $399, although it is currently discounted to $249 to encourage early sales. Twist will ship in early 2016.