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Innovative SD cards Win Best of Show at 2015 Flash Memory Summit

Swissbit Award
Left to right: Tom Coughlin, Chairman FMS, Ulrich Brandt, Director of Technical Marketing Swissbit, Jay Kramer, Chairman of the awards program at FMS

Swissbit AG has won a prestigious ‘Best of Show’ award for its innovative SD memory card technology at this year’s Flash Memory Summit in Santa Clara, California. The award for most innovative application was presented for the company’s new S-45 SD memory cards, which are specifically developed for cost-sensitive applications that require high levels of reliability.

The FMS jury chose Swissbit for the award in recognition of the fact that the S-45 features the world’s first implementation of sub-page based firmware on an SD card. By reducing the size of the internal management unit and speeding up the processing of small sector writes, this innovative firmware translation layer (FTL) architecture allows Swissbit to provide a number of features that would not normally co-exist on an SD card.

“Flash memory packaged into SD cards is now being used for applications in new ways that require the highest levels of performance and reliability, whether it is an embedded or a consumer application,” said Jay Kramer, Chairman of the Awards Program and President of Network Storage Advisors Inc. “We are proud to select the Swissbit S-45 SD Memory Card for the Best of Show Award. This is based on bringing to market the innovation of the world’s first implementation of sub-page based storage firmware on SD cards, achieving extended endurance, increased retention time, higher performance and power fail safety for cost-sensitive applications.”

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Swissbit’s S-45 cards have densities from 4 GB to 64 GB, comply with UHS-I bus mode up to speed class 10 and offer a sequential data rate with close to 38 MB/s. Thanks to the FTL architecture, data rates for small sector random writes are, on average, 50 to 100 times higher than that of other cards. Hand in hand with this increase in random write performance goes a reduction in WAF (write amplification factor) of the same magnitude.

Image caption: Left to right: Tom Coughlin, Chairman FMS, Ulrich Brandt, Director of Technical Marketing Swissbit, Jay Kramer, Chairman of the awards program at FMS

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