The U.S. Federal Communications Commission (FCC) has proposed requirements intended to increase transparency in the use of artificial intelligence (AI) technologies in the creation of political advertising on television and radio.
According to a Notice of Proposed Rulemaking (NPRM), the FCC would require those who must file information with the agency about television and radio political advertising to specify whether AI technologies were used in the generation of such content and, if so, to disclose the use of AI in the advertisements.
The FCC says its proposed rulemaking follows growing concerns among the American electorate that misleading AI-generated content will have an undue influence on the outcome of the 2024 U.S. presidential election. It cited specific recent examples of the use of AI-generated voices and images in misleading political advertising.
The text of the FCC’s NPRM on the use of AI-generated content in political advertising is available at https://docs.fcc.gov/public/attachments/FCC-24-74A1.pdf. Comments on the proposed requirements can be summited through the end of August via the Commission’s Electronic Filing System (ECFS) at www.fcc.gov/ecfs (reference Docket No. 24-211).
